Designing a logo with AI
Describe your business, pick from three directions, and finish with a dark version and a matching favicon.
Overview
The AI logo designer draws logos by chatting. You describe your business, it sketches three directions, and you refine the one you like in plain English until it's right. When you're happy, it makes a dark-background version and a matching favicon to go with it.
Everything it draws is a clean, scalable vector — the same kind of file a designer would hand you — kept in your Branding gallery, ready to put on your site or download and use anywhere else.
You'll find it under Presence → Branding in the side navigation. Every account includes a free logo set, so you can see what it does before choosing a plan.
Opening the logo designer
The logo designer lives in Branding, alongside the artwork you've already made.
- In the side navigation, under Presence, open Branding.
- If you look after more than one site, pick the one you're designing for from the site picker at the top — artwork belongs to a single site.
- Click + New logo. The design canvas opens with the chat on the left and your logo on the right.
If + New logo is greyed out, your logo-set allowance is spent for now — see How many logos you get, below.
Describing your business
The designer opens with a short greeting, and the colored circles above the chat show the brand colors it's designing with — the ones set for your site, or your theme's defaults if you haven't changed them. Then it's over to you.
There's no special syntax. Write it the way you'd brief a designer — “Tidewater Yoga — a calm studio by the coast. Soft, modern, approachable.” — and press Enter to send. Three things are worth including:
- Your name, exactly as you want it set — including any capitalization or spacing that matters to you.
- What you do. A few words is plenty: a bakery, a law practice, a surf school.
- The feeling you're after — playful, classic, minimal, hand-made. Naming a style gives the designer far more to work with than a description of the business alone.
It may ask a clarifying question before it starts drawing — answer in the chat and it carries on. The palette comes from your site's brand colors, on the site's own settings page under Brand & SEO; set those first if you want it designing to different colors.
Choosing from three directions
Designing takes a few minutes, and the chat shows you where it's up to — exploring directions first, then each of the three logos as it's drawn.
When they're ready, all three appear on the canvas. They're deliberately different from one another, so pick the one whose direction feels right rather than waiting for one to be perfect — refining comes next.
- Compare the three on the canvas. The zoom controls at the top let you look closely, or step back to see how each one reads small.
- Tap the one you want to work on. The chat switches to refining that logo.
- Changed your mind? “← Choose a different direction” takes you back to all three. Nothing is lost — every option is saved to your gallery.
Refining in plain English
Refining is a conversation. Ask for changes the way you'd ask a designer — “make the mark a little bolder”, “try a different font”, “tighten the spacing”, “warmer colors” — and the logo on the canvas updates.
One or two changes per message works best. A long list tends to pull the design in several directions at once, and it's harder to tell which request did what.
- Type your change and press Enter. The canvas shows the new version when it's ready.
- Keep going until it's right. The counter above the message box shows how many revisions you have left — ten for the whole set.
- When you're happy with it, click “Looks great — finish it”.
Those ten revisions are shared across the whole set — the main logo, its dark version, and the favicon all draw on the same pool. Switching between the three directions doesn't reset the count.
The dark version and favicon
Finishing does two more pieces of work for you: a version of your logo made to sit on dark backgrounds, and a favicon — the small square that shows in a browser tab and in bookmarks.
The canvas then shows all three together: your logo on light, the dark version on dark, and the favicon.
- Not quite right? Use the Dark version and Favicon buttons above the message box to choose which piece you're changing, then describe the change as before.
- A favicon has to work at about the size of a full stop, so it's usually simpler than the full logo — a monogram, or the mark on its own. “Too busy at small sizes — just the monogram” is a fair thing to ask for.
Revisions spent here come out of the same ten for the set.
Putting it on your site
Nothing on your site changes until you say so. When the set is finished, the buttons under the chat put it to work:
- Update logo & favicon — the usual choice. Sets your logo, its dark version, and the favicon all at once.
- Set main logo only — updates the logo and leaves your current favicon alone.
- Set favicon only — updates the tab icon and keeps the logo you already had.
- Done — back to Branding — changes nothing on the site and returns to the gallery. Your artwork is still there whenever you want it.
Your logos are used wherever your site shows its mark outside the editor — your shop, product, checkout, and order-tracking pages, the emails your site sends, and the payment page when someone buys from you. The favicon is the icon in the browser tab.
Your artwork gallery
Branding keeps everything the designer has made for this site — every option and every revision, not just the ones you kept. Each card shows the artwork, and whichever is in use is marked “Live”.
- Light logo, Dark logo, Favicon — the three buttons on each card assign that artwork to a slot, so you can change your site's logo at any time without designing a new one.
- Download — saves the artwork as a vector file to use anywhere off the site: signage, invoices, a printer's artwork request.
- Delete — removes the artwork for good. If it was assigned to a slot, that slot is emptied rather than left pointing at a missing file.
The two logo slots are named for the artwork, not the background — the easy one to get backwards. Light logo means light or white artwork, the one shown against dark backgrounds; dark logo is the other way round. Most sites want both, because themes swap between them depending on what sits behind the header.
How many logos you get
One run of the designer — the one that produces three directions — is a set, and a set is what counts against your allowance. Everything after it is included: all ten revisions, the dark version, and the favicon.
- Free trial — one set, ever. Enough to see what it does before you choose a plan.
- Paid plans — five sets every calendar month, refreshing on the 1st.
Branding shows what you've used at the top of the page, and + New logo is disabled once the allowance is spent. Deleting artwork doesn't give a set back.
Frequently asked questions
No. You describe your business in ordinary words and choose between the results — there's no design software, and nothing to draw yourself.
A set of three takes a few minutes. The chat shows each logo as it's drawn, so you can see it working rather than waiting at a blank screen. A single revision is quicker.
A vector — the same kind of file a designer would hand you. It stays sharp at any size, from a browser tab to a shop sign, and Download gives you the file to use off the site as well as on it.
Go back to Branding and start a new logo for three fresh directions — it helps to say more about the style you want the second time. Bear in mind a new run counts as another set, so if one of the three is close, refining that one first is usually the better move.
No. Your site keeps the logo it has until you use one of the buttons at the end — and you can change your mind afterwards from the Branding gallery.
Yes. Upload it on the site's own settings page, under Brand & SEO. The logo designer is there for sites that don't have a mark yet — it isn't a requirement.
Either your logo sets are used up for now — a trial gets one, paid plans get five a month — or AI generation isn't available on your account. Hover the button and it tells you which.